Great post! Building customer data platform on the warehouse also facilitates richer customer data from billing, surveys, support and offline channels.
Hey Olga, I've been meaning to respond to this issue of yours. While a CDP has limitations, it is certainly not going away anytime soon and in fact, has the potential to co-exist with Reverse ETL. I wrote about this last year and recently updated the post so sharing it here: https://arpitc.substack.com/data-activation
Great post! Building customer data platform on the warehouse also facilitates richer customer data from billing, surveys, support and offline channels.
Hey Olga, I've been meaning to respond to this issue of yours. While a CDP has limitations, it is certainly not going away anytime soon and in fact, has the potential to co-exist with Reverse ETL. I wrote about this last year and recently updated the post so sharing it here: https://arpitc.substack.com/data-activation