As The World Churns - Issue 60
Introduction into churn - how to calculate churn rate, the best way to report it, and why it can be difficult to understand.
Every SaaS company struggles with churn. I haven’t met any business that has historically had a negative or zero churn rate, even though that’s what we all should be aiming for. As a data analyst, it’s your job to break down, analyze, estimate the impact, and propose an action plan of what your team can do to reduce churn. To do that, you must have a th…
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