How Improving User Retention Drives Revenue - Issue 28
Back of the napkin math for PMs: how increasing user activity affects revenue
This case is a common challenge for analysts and PMs to figure out how improving user retention and optimizing product flow or features leads to increased revenue. When there is no direct correlation, how is one supposed to measure or quantify the impact?
Case study: From all signed up users, 62% perform their first activity (post a picture, upload a st…
Keep reading with a 7-day free trial
Subscribe to Data Analysis Journal to keep reading this post and get 7 days of free access to the full post archives.