How to Report on DAU/MAU Ratio - Issue 261
How to interpret DAU/MAU with benchmarks, examples, and align it with your product’s real usage frequency.
Hello from Snowflake Summit!
Today, I am back to measuring user engagement, as promised.
This publication is long overdue for a deep dive into DAU/MAU. I’ll re-introduce the DAU/MAU metric, clarify common misconceptions about its purpose and usage, and walk you through examples of how to report it right, along with mistakes to avoid.
What is DAU/MAU, and why do we need it?
The DAU/MAU Ratio is the most common measurement of user engagement. It shows what % of monthly users interact with your product every single day. In other words, how many users engage with the product each day in a month.
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