KPI & Metrics Checklist

A quick metrics reference for product planning, reviews, and stakeholder conversations

I originally made this one-page metrics checklist for a friend preparing for product sense + analytics interviews. Since then, a couple of readers asked for a simple way to work with metrics more systematically.

So I’m publishing it here as a quick reference you can pull up during planning, reviews, or stakeholder meetings. It covers KPI basics - definitions, selection, baselines, and common measurement pitfalls, so you can define KPIs, choose supporting metrics, set baselines, and avoid the most common measurement mistakes.