User profiling is a very common type of data analysis, which helps you segment a user base into fractions to learn and understand customer type and behavior.
For this exercise, we will take a look at user actions across the webpage and bucket them into categories, which may be used for additional deep-dive analysis, A/B testing, or user research later …
Keep reading with a 7-day free trial
Subscribe to Data Analysis Journal to keep reading this post and get 7 days of free access to the full post archives.