User Research - Get To Know Your Users and Their Motives - Issue 90

Introduction to qualitative analysis, its methods, practice, and how the data team can support user research effectively

Did you know that people still do field user interview studies? It’s a method of research where you actually go into the field to talk to customers and observe users performing their tasks in their “natural context”. 

It surprises me because today we can luckily take advantage of many completed studies and survey data available (either for purchase or op…