Why Most Benchmarks Are Misleading - and What to Use Instead - Issue 253

What benchmarks to trust, where to find them, and how to use them.

Welcome to the Data Analysis Journal, a weekly newsletter about data science and analytics.

Let’s talk about benchmarks. Why are we so obsessed with them?

I’ve yet to meet a founder, product leader, or marketing exec who isn’t asking me for benchmarks. Everyone wants benchmarks. Some of my clients have even asked to embed market and industry intelligence …