WWDC 2024 Recap: Top Announcements Impacting Analytics - Issue 209

What you need to know from recent key updates from Apple and how they impact app analytics

I know it’s not Wednesday, but I wanted to share a recap of WWDC 2024 sooner rather than later. So many big updates are happening in analytics now!

Every year, the first week of June directs the world's attention to WWDC, an important event for everyone involved in development, data, or analytics. If you touch data in your work, I hope you didn't miss the updates this year that continue to shape and define analytics.

The app world has transformed analytics, leading to the creation of a new domain and what I call a new type of analyst who works with app behavioral data. This role combines product analytics, growth analytics, and BI, requiring a deep understanding of the mobile development lifecycle, how payment stores operate, SDKs, and how users interact with apps - how they navigate between the screens, paywalls, and funnels, and what makes them come back, upgrade, share, or abandon.

WWDC 2024 emphasized Apple's commitment to user-level personalization. In a nutshell, this year’s updates focused on reducing tracking while increasing tools for app control, promotion, and management. Before declaring the end of traditional analytics due to increased privacy, it's worth noting that Apple also introduced several workarounds and shortcuts to gain attribution and insights.

So, let’s dive in - my top updates from Apple that impact analytics.