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How To Do a Root Cause Analysis - Issue 162
A framework for analyzing KPI decline and locating the root causes for unexpected user behavior change
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Olga Berezovsky
How Strava Accelerated User Engagement - Issue 161
Inside analytics at Strava: a case study on the Route Detail page redesign
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Olga Berezovsky
A Deep Dive into Onboarding Flow Redesign Analysis - Issue 156
A complete redesign of the user onboarding flow. Steps, metrics, and learnings.
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Olga Berezovsky
1
A Deep Dive Into User Engagement Through Tricky Averages - Issue 149
Common pitfalls of using averages to measure user engagement
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Olga Berezovsky
Introduction To Event-Based Analytics - Issue 142
Or: how to set up your events-based tracking for product analytics
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Olga Berezovsky
1
Do You Over-Report DAU? - Issue 139
Yes if you use Sessions. Why measuring app activity is tricky, and how to best capture user engagement to report accurate DAU and MAU
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Olga Berezovsky
The Ultimate Guide On Churn Reporting (And Its Technicalities) - Issue 138
Everything about churn in SaaS - how to calculate churn rate, the best way to report it, how it is connected with retention, and how not to get lost in…
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Olga Berezovsky
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