A/B Test Checklist

A short guide to product experimentation steps and process.

✍️ Steps for conducting a product experiment: 

1. Can you test it? 

You can’t A/B test every little thing. New experiences or new product releases can’t be run through the A/B test (read -  How To Measure Product Adoption). Potential bias - novelty effect or change aversion.  

2. Formulate A Hypothesis

Why do you have to run the experiment? What is the ROI? Is it…