A/B Test Checklist
A short guide to product experimentation steps and process.
✍️ Steps for conducting a product experiment:
Can you test it?
You can’t A/B test every little thing. New experiences or new product releases can’t be run through the A/B test (read - How To Measure Product Adoption). Potential bias - novelty effect or change aversion.
Formulate A Hypothesis
Why do you have to run the experiment? What is the ROI? Is it…
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