Do You Over-Report DAU? - Issue 139

Yes if you use Sessions. Why measuring app activity is tricky, and how to best capture user engagement to report accurate DAU and MAU

My good friend (who is a Head of Analytics at a popular eCommerce app) recently shared a gripping story about how they overcounted DAU in a digital analytics tool for a few years by at least 30% using session events. 

I decided to share their story today because (a) the issue with over-reporting user sessions is very common (I actually wrote about it a y…