This Is Why You Overcount Your Daily Active Users - Issue 88

A follow-up from the Engagement and Retention series. Why measuring app activity can be tricky, and how to best capture daily user activity events to report DAU and MAU

Hello analysts, I am back to entertain you with another riveting story about how challenging and tricky Active User reporting is.

Many years ago when I started my analytics journey, the world was quite simple. Once upon a time, there was a website where users logged some activity. Analysts would pick their recurring Login or View event and make it a DAU …