Google Analytics Termination: Stay Calm And Keep Tracking - Issue 96
The end of Google Universal Analytics, the new age of Google Analytics 4, and how to make a switch without losing the tracking.
On March 16, 2022, Google shocked the analytics world by announcing plans to deprecate the previous generation of Google Analytics, known as Universal Analytics, in July 2023. Previously processed data in Universal Analytics will be stored for at least 6 months after the sunsetting.
Given that GA holds the largest share of the digital analytics market, …