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This is a really good analysis Olga, thanks for sharing. Amplitude is indeed investing in data quality initiatives (https://info.amplitude.com/amplitude-iteratively) and I believe, they will gradually get there in terms of building trust in the data they collect.

And yes, I totally agree that Amplitude (as well as companies offering similar tools) should do more to appeal to the analyst persona -- they're all lagging behind at the moment.

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You are right, Amplitude responded to me that they are working on a few data quality initiatives. That's good to hear! One small step at a time.

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Well done, Olga! Appreciate how objective and direct you are at the same time. Hope, they see it.

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They did!!

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