Refresher on Metrics and KPIs - Issue 296
An evergreen guide to the metrics you’ll use for experimentation, analysis, modeling, and forecasting.
Today, I’m continuing my December Refresh Series. So far, I’ve covered:
To wrap up the year, I have one last refresher - metrics and KPIs.
This one matters most. It’s the area where our stakeholders (product, marketing, finance, customer success, sales, etc.) need the most support.
This should be the BI expertise area, but every stakeholder would disagree. They don’t think it’s hard to come up with the right hypothesis—and if we don’t intervene, everything ends up being measured against revenue or ARPU. 😄
So today, I’m sharing a consolidated list of my favorite evergreen resources on metric definitions, formulas, how to use metrics in practice, and how to build good proxies. I’ve also written a lot about metrics, especially subscription metrics, so I’ll be sharing my own guides as well, marked with a blue circle.
SaaS and Subscriptions
The Ultimate SaaS Metrics Cheat Sheet from Chartmogul
SaaS Average Free Trial Conversion Rate from userpilot
The top 21 metrics for startups to track from Mixpanel.
🔵 Why Trial Success Rate Is the Hardest KPI To Accurately Report
🔵Subscription Upgrades and Downgrades: A Deep Dive into B2C vs. SaaS Reporting
