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Great read! Would you advise against replacing "all existing users" with active users? For example, % of users who used in feature in April / monthly active users in April. Thanks.

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Yeah, it will make adoption rate higher, because your denominator will be smaller, thus, more precise.

It will also depend on the audience type and size. Sometimes teams rollout a new feature to a specific user cohort that can be a small fraction of active users. In this case, your denominator should be only those users who are eligible to interact with the this new feature.

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Makes sense. Thanks for the response.

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