Great read! Would you advise against replacing "all existing users" with active users? For example, % of users who used in feature in April / monthly active users in April. Thanks.
Great read! Would you advise against replacing "all existing users" with active users? For example, % of users who used in feature in April / monthly active users in April. Thanks.
Yeah, it will make adoption rate higher, because your denominator will be smaller, thus, more precise.
It will also depend on the audience type and size. Sometimes teams rollout a new feature to a specific user cohort that can be a small fraction of active users. In this case, your denominator should be only those users who are eligible to interact with the this new feature.
Great read! Would you advise against replacing "all existing users" with active users? For example, % of users who used in feature in April / monthly active users in April. Thanks.
Yeah, it will make adoption rate higher, because your denominator will be smaller, thus, more precise.
It will also depend on the audience type and size. Sometimes teams rollout a new feature to a specific user cohort that can be a small fraction of active users. In this case, your denominator should be only those users who are eligible to interact with the this new feature.
Makes sense. Thanks for the response.