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Ehsan Meisami's avatar

Effective and simple. Brilliant.

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Meng Li's avatar

Excellent explanation. User segmentation is crucial for growth. By identifying and targeting key users through data analysis, you can enhance user acquisition and retention, leading to increased revenue.

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May 3, 2023Edited
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Olga Berezovsky's avatar

Yep, you are right, missed it! Thanks for catching it, I am way overdue to update this publication, will have to fix the code.

Regarding the definition of power users, it will vary for different products. For some - it's the number of recruits, especially if their growth is based on network effects. For others, it can be the volume of activity, e.g recoding videos, logging exercises, reading content, etc (described here how to locate such power users - https://dataanalysis.substack.com/p/the-frequency-of-user-activity-sql). For some, it simply can be revenue brought in, etc.

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