What Is Customer Acquisition Cost And How To Improve It - Issue 43

A close look at Customer Acquisition Cost, how to calculate it, and ways to improve CAC and user growth.

Let’s say you are a data analyst supporting growth marketing initiatives. The Head of Marketing asks you to report which marketing campaign has made the biggest impact over the last few months. The most successful campaign should have the highest ROI and lead to the increased LTV. To get there, your first step is to understand Customer Acquisition Cost …

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