Engagement and Retention, Part 2: Daily Active Users - Issue 85
An introduction to user activity analytics - how to monitor and report user engagement to best drive and scale growth.
Today’s newsletter is a continuation of the User Engagement and Retention series with a focus on Daily or Monthly Active User metrics reporting. I’ll talk through how to define active users, what events to use, which activity frequencies to follow, and how to approach engagement analytics for weekly and monthly reporting.
To recap, user engagement and r…